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While it unofficially marks the end of summer, Labor Day also brings with it some great sales and rewards as brands start to gear up for the busy shopping season ahead. This makes for an excellent opportunity to take advantage of airline shopping portal bonuses where you can earn extra airline miles on your Labor Day purchases.

It’s incredibly easy. All you have to do is click a link to activate a particular bonus deal (either through your favorite airline or Rakuten) and then get right back to shopping. 

Why is this worth it? Some stores can offer as much as 20x extra miles for each dollar you spend on something you might have been planning to buy anyway!

I'm sharing some of my favorite stores to watch for extra rewards this Labor Day based on some amazing deals they had at this time last year.

Tip: Download Kiwii’s browser extension and add your favorite airlines along with Rakuten so that you never miss an offer! Shop online using a desktop or laptop so that the Kiwii extension is sure to pop up and alert you to available rewards.

Labor Day Rewards to Watch For

Here are some stores I’ll be watching on Labor Day this year who have had some awesome deals in the past:


You all know that Viator is one of my favorites!

Viator bonuses jump around CONSTANTLY, and they had so many increased Labor Day bonus specials last year.

Check out the graph for all the details, but Labor Day 2022 was a great time to book tours and activities, so I am confident it will be the same in 2023.

American Airlines and Alaska Airlines even got close to their yearly highs, so keep an eye out if you’ve been looking at booking anything through them!

Tip: don’t forget to check Rakuten either since they’ve had some awesome bonuses at Viator lately (even hitting as high as12% cash back!)


Nike is always a fun store to watch on the shopping portals because it changes so often. Its bonus only changed on the Alaska Mileage Plan Shopping portal last Labor Day, doubling from 3 miles per dollar up to 6 miles per dollar.

3x miles is typically the average with Nike, so it could be a fantastic opportunity to double your miles (if last year was any indication)!

Bonus: Look out for the Delta SkyMiles shopping portal for Nike because they’ve been known to increase their bonus in the past!

Bed Bath and Beyond

After almost a year, Bed Bath and Beyond is finally starting to show back up on some shopping portals. They disappeared from most airline shopping portals for a while when they restructured under the Overstock umbrella.

In a shocking move this time last year, the United Airlines MileagePlus Shopping portal bonus increased from 1 mile per dollar all the way up to 8 miles per dollar on Labor Day! That’s huge for a store that has barely had any deals for most of the year.

Keep an eye on them this Labor Day if you’ve been holding out on some large household purchases.


Bose is another store that rarely offers many deals. Portal deals at Bose only surpassed 2 miles per dollar twice in 2022 and one of those was around Labor Day. During that time, the United MileagePlus Shopping portal increased all the way up to 6 miles per dollar!

If this happens again for Labor Day 2023, this could be a great time to pull the trigger on those nice new speakers. DON’T WAIT, though, because last year this offer only lasted for a day.


Just in time for last minute back-to-school shopping last year, JCPenney raised the Alaska Mileage Plan Shopping portal bonus all the way up to 8 miles per dollar!

This is an offer to watch for because there haven’t been many bonuses over 1 mile per dollar all year.


Snagging extra miles on a big-ticket purchase like a computer is a huge win. While airline portal deals are hard to come by at Lenovo, there were some awesome Labor Day deals last year through both the Alaska Mileage Plan Shopping portal (6 miles per dollar) and United Airlines MileagePlus Shopping portal (5 miles per dollar).

Bonus Tip: keep an eye out for Rakuten deals on Lenovo, where they have  recently had cash back offers as high as 10%! 

Thrive Market

Groceries aren’t normally a category where you can leverage shopping portal bonuses, but Thrive Market offered a massive 20 miles per dollar deal last year on Labor Day through the Delta SkyMiles Shopping portal!

SkyMiles are near and dear to my heart, so this is one I’ll absolutely be looking out for.  

Bonus Tip: Stack this deal at Thrive Market with a credit card that has a grocery bonus for even more rewards back (like the Amex Blue Cash Preferred)! 

Hopefully these tips and historical analytics will help you plan ahead with your Labor Day shopping.

Stay Informed About Rewards

Are you looking to make the most of your future purchases  as well as learn how to best spend the miles and points you earn?  There are a few tools that Kiwii has available to make these decisions easier.

Browser Extensions

Airline portals are an awesome way to boost the miles you earn on items you’re already planning to buy. Because it can be easy to forget to shop through these portals, I highly recommend using the Kiwii browser extension

Kiwii’s browser extension pops up to alert me (and YOU!) about any deals I might have otherwise missed out on, both with airline shopping portals and cash back platforms like Rakuten

Kiwii's Boost Tool

Are you also points and miles obsessed?

You can check out Kiwii’s Boost tool if you want to look at historical charts across the different airline and credit card portals before you make a big purchase. Either way, Happy Labor Day (shopping)! Leave a comment with any incredible deals you find!

Labor Day is the perfect time to take advantage of airline portal rewards and cash back programs. I’m sharing some stores that I’m keeping my eye on for big rewards this year based on the rewards they offered last year.

Labor Day Rewards to Watch for in 2023

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About the Author

Hi! My name is Terry and I'm a former elementary school teacher. After 13 years in the classroom, I decided to take my side hustle of creating educational resources full-time.

Now, I work remotely and have the time and flexibility to do what I've always wanted to do more of: TRAVELING. I've created an online space where I can share my adventures along with tips for anyone who has had the desire to seek adventure, but may have things holding them back. Whether it's financial reasons, or you simply don't have anyone to go with - I'm here to help you get inspired to just go for it and book the trip!

If you're looking for that push/motivation, follow along with me! Make sure you check me out on TikTok and Instagram, too!